Seminar za računarstvo i primenjenu matematiku, 28. jun 2016.

• 27. Jun,  2016
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Naredni sastanak Seminara biće održan u utorak, 28. juna 2016. u sali 301f Matematičkog instituta SANU sa početkom u 14:15 časova.

Predavač: Vanjica Ratković-Živanović, Radio Televizija Srbije

Naslov predavanja: E-BUSINESS TECHNOLOGIES FOR XRM: EXPLORING THE READINESS OF PUBLIC BROADCASTERS


Apstrakt: This paper examines the possibilities of enhancing relationship management between public service broadcasters and their stakeholders by harnessing the potential of newest e-business technologies and concepts, such as: social media, digital and interactive TV, and mobile computing. In order to facilitate adoption of relationship management strategy, a framework for leveraging relationship management is proposed. Evaluation was performed within the e-business system of a public broadcaster. This empirical study explored the readiness and expected benefits of relationship management implementation. The research results have indicated that a public broadcaster could achieve a higher level of social responsibility, improve business sustainability, and empower communication and collaboration with all the stakeholders by using emerging technologies for relationship management activities.

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